一 | 8月26日消息，据MacRumors报道，苹果地图Apple Maps广告功能已经正式在美国、加拿大地区落地，iPhone与iPad用户在地点搜索、查看推荐地点时就会看到付费广告内容。 At least 189 decomposing bodies have been removed from a Colorado funeral home, much higher than initial reports suggested when the story surfaced earlier this month, according to the Colorado Bureau of Investigation.The Return to Nature Funeral Home based in Colorado Springs, Colorado, offers environmentally friendly burials but came under investigation after more than 115 human remains were found being improperly stored on the property, according to a statement from the Fremont County Sheriff’s Office from earlier this month.Responding to a suspicious incident, authorities found around 115 decomposing bodies stored inside a space of about 2,500 square feet. The bodies were in such bad condition that they will need to be identified through DNA, officials said.However, a statement issued on Tuesday by the Colorado Bureau of Investigation on behalf of Fremont County Sheriff Allen Cooper and Fremont County Coroner Randy Keller confirmed the body count to be much higher than originally thought.“On October 13, 2023, all decedents were removed from the Return to Nature Funeral Home in Penrose. The effort was coordinated by the Fremont County Coroner’s Office with support from several entities,” the CBI said. “Teams removed at least 189 individuals and transported them to the El Paso County Coroner's Office. The total number of decedents could change as the identification and investigative processes continue.”Families will be notified once bodies can be identified but the DNA testing could take months, according to local officials."Without providing too much detail to avoid further victimizing these families, the area of the funeral home where the bodies were improperly stored was horrific," Cooper said earlier this month.The scene was so bad when authorities first arrived that that a paramedic who responded developed a rash and had to be medically evaluated, Cooper said.“We are conducting extensive coordination efforts as we focus on the identification of the decedents and provide notifications to ensure the families are given accurate information to prevent further victimization as they continue to grieve their loved ones,” said Fremont County Coroner Randy Keller.Authorities did not disclose what the funeral home was doing with the human remains but did confirm that they are working with the Fremont County Coroners' Office, the Colorado Bureau of Investigation, the Colorado Department of Regulatory Agencies, the Colorado Department of Public Health and the FBI on the case."Green Burial is a natural way of caring for your loved one with minimal environmental impact. Green Burial aids in the conservation of natural resources, reduction of carbon emissions and the preservation of habitat, WITHOUT the use of harsh embalming chemicals, metallic, plastic or unnatural items," the website for the funeral home says. "You can still view your loved one who is NOT embalmed. Embalming is NOT a law. In the state of Colorado within 24 hours the body must be either embalmed or placed in a regulated temperature controlled environment, meaning under refrigeration, dry ice, etc."Officials said they are now beginning the second phase of their investigation on Tuesday.“The second phase of this comprehensive process includes confirming identification and completing family notifications,” the CBI said. “Family notifications will be conducted by a team led by the Fremont County Coroner’s Office, victim advocates and others and this is expected to begin in the next several days.”There is currently no timeline for completion of the investigation.。 苹果早在今年3月就公布地图广告计划，确定于夏末推出，近日广告开始向用户推送，未来数周广告投放规模还会继续扩大。 广告会出现在搜索页的推荐地点板块，当商家购买对应关键词广告后，搜索结果最顶端就会展示推广条目，每一次搜索仅展示一条广告，广告带有蓝色“Ad”标识用来区分普通结果。
二 | 值得注意的是，系统没有提供关闭地图广告的设置选项，用户无法彻底屏蔽该类推广内容。 苹果强调隐私相关机制，用户和广告产生交互的数据不会绑定Apple账号，相关信息不会分享给第三方厂商。
三 | 整个夏季苹果都在筹备这项功能，iOS26版本当中就已经出现相关代码痕迹。 8月起已经开放商家广告位购买，参与投放的商家可以拿到后续广告花费15%的额度返还作为激励。
苹果划定了严格的广告准入规则，居家家政服务、保释担保、加密货币ATM等品类禁止投放地图广告。 医疗服务类广告不会直接一刀切，会采取个案审核的模式评估是否可以上线，全部广告都必须遵守苹果整套广告服务政策。 目前该广告功能仅面向北美两国用户，国内国行Apple地图暂无上线该广告的消息，后续是否向更多国家与地区拓展，苹果暂未公布时间表。
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